According to the study, most employers aren’t necessarily looking on social media for reasons NOT to hire somebody; instead, they are looking for information that “supports their qualifications for the job.” Of course, employers do lookout for certain red flags, including posting inappropriate photos, discriminatory comments, bad-mouthing a previous job, and other unprofessional behavior. And because of that, it is necessary to tailor your social media to be attractive to potential employers when you are looking for a job. You can even use social media to your advantage. According to the same study, 44% percent of employers have reported finding content on a candidate’s social media that caused them to hire them.
By gearing your social media accounts to showcase your talents, especially if they are related to the field you’re looking to get into, you can make employers feel much more comfortable about hiring you.
You should periodically check your social media accounts to ensure there is nothing you wouldn’t want an employer to see. Some social media sites even have an option to see what your profile looks like to the public. Other sites will allow you to make individual posts only viewable by certain people. That said, please note that conducting yourself respectfully online is the best way to avoid potential backlash, as everything on the internet can be archived.